That's Just Nuts! 2008
What is a mood disorder? According to a recent report (August 2008) commissioned by the Canadian Medical Association, one in four Canadians are afraid of being around someone who suffers from serious mental illness, while one in nine think depression is not a mental illness, and one in two think it is not a serious condition. Lack of knowledge and awareness continues to play a key role in the pervasiveness of the stigma and discrimination.
A goal of the Mood Disorders Association is to work to dispel the myths and eliminate the discrimination associated with mental illness. With that in mind, we have created an awareness building initiative aimed specifically at the general public. Our hope is to build an understanding community by educating individuals and to also and perhaps more importantly, get the word out so that people needing help know where to go.
The “That´s Just Nuts!” campaign directly addresses the myths and tells the truths as they relate to mood disorders. Scheduled for Mental Illness Awareness Week (October 6-10, 2008) teams of volunteers (2-4 per target area) will be dispersed to targeted high traffic areas throughout Metro Vancouver to distribute the peanuts in addition to our myth busting handout. Our goal is to reach out to as many people as possible throughout the week.
In order to be successful, we need your help! If you would like to be a part of the myth busting team please let us know. You will be provided with a “That´s Just Nuts!” sweatshirt, a teammate, a high traffic location, bags of peanuts and a handout. Following our morning blitz will be hot chocolate and goodies at the MDA office.
Proposed campaign target areas…
Downtown Core - 8 locations
Bentall/BMO/Royal Bank/CIBC Buildings
Burrard and Georgia
Howe and Georgia
Howe and Dunsmuir
Robson Street
Skytrain - 9 locations
Expo Line
Waterfront*
Burrard
Granville
Broadway/Commercial
Metrotown
22nd Street
Scott Road
Millennium Line
Brentwood
Lougheed
*The Waterfront Station is also the end line for the West Coast Express and Sea Bus
A goal of the Mood Disorders Association is to work to dispel the myths and eliminate the discrimination associated with mental illness. With that in mind, we have created an awareness building initiative aimed specifically at the general public. Our hope is to build an understanding community by educating individuals and to also and perhaps more importantly, get the word out so that people needing help know where to go.
The “That´s Just Nuts!” campaign directly addresses the myths and tells the truths as they relate to mood disorders. Scheduled for Mental Illness Awareness Week (October 6-10, 2008) teams of volunteers (2-4 per target area) will be dispersed to targeted high traffic areas throughout Metro Vancouver to distribute the peanuts in addition to our myth busting handout. Our goal is to reach out to as many people as possible throughout the week.
In order to be successful, we need your help! If you would like to be a part of the myth busting team please let us know. You will be provided with a “That´s Just Nuts!” sweatshirt, a teammate, a high traffic location, bags of peanuts and a handout. Following our morning blitz will be hot chocolate and goodies at the MDA office.
Proposed campaign target areas…
Downtown Core - 8 locations
Bentall/BMO/Royal Bank/CIBC Buildings
Burrard and Georgia
Howe and Georgia
Howe and Dunsmuir
Robson Street
Skytrain - 9 locations
Expo Line
Waterfront*
Burrard
Granville
Broadway/Commercial
Metrotown
22nd Street
Scott Road
Millennium Line
Brentwood
Lougheed
*The Waterfront Station is also the end line for the West Coast Express and Sea Bus
